Jeff Rainford discusses SC STL’s efforts ahead of April soccer stadium vote

Another aerial view rendering of the proposed SC STL stadium. This view to the West illustrates the front of the facility at Market and Union Station. Photo via HOK

Former St. Louis Mayor Chief of Staff, Jeff Rainford, joined The Press Box to discuss Lyda Krewson winning Tuesday’s Democratic Mayoral Primary. He also talked about potential MLS ownership group, SC STL, and its strategy leading up to the downtown soccer stadium vote on the April 4 General Election ballot.

Related: Complete coverage of MLS2STL, downtown soccer stadium

Read some excerpts and listen to the full interview below (starts about the 4:50 mark):

Does Lyda Krewson (assuming she’s the next St. Louis mayor as expected) as St. Louis mayor affect the soccer stadium situation in any way?

“I don’t think it’s bad in the sense that some of the other candidates were openly against soccer. I don’t speak for (Krewson)…she was focused like a laser beam on winning the election and not on governing. So we don’t know…what if anything she’ll do with this campaign coming up with soccer.”

We’re less than a month until the soccer stadium vote. What is SC STL doing to convince people to vote for the stadium?

“The most important thing is two aspects of this. If you’re a fan of soccer…you’re going to be a big fan of this. The amount of enthusiasm among people who call themselves soccer fans, I’ve never seen anything like it.

“We have to take that energy and turn that into votes on Election Day in St. Louis. People who aren’t soccer fans, we have to tell them what’s in it for them…we’re telling people it’s about jobs. This is going to create a lot of jobs. Both Proposition One (the Metrolink expansion bill) and Proposition 2 (the multipurpose soccer stadium). There are going to be hundreds of jobs created during construction (and when the stadium opens).

“The second thing we’re telling people is…is this is an amenity a lot of kids and grandkids…this is the sport of the future.”